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Why Do You Need an Ssl Certificate?

More Information About SSL Certificates

What are SSL Certificates Used For?

SSL Certificates are used to prevent hackers from stealing private information. They do this by encrypting the data; utilizing two different keys, a public key and a private key. The public key is what everyone sees. The private key is secret and is known only to the recipient (such as a credit card processing company). URLs that have an SSL connection will use https instead of http. The 's' at the end of http stands for secure.

Do You Really Need an SSL Certificate?

If customer payments are being processed by a third party provider such as PayPal, you will not need an SSL Certificate. However, if your customer transactions are being processed through e-commerce, an SSL Certificate is a must. People ask, "Why should I get an SSL Certificate when my hosting provider has a shared one?"But here lies the problem: your customers will receive an error message about the validity of the certificate because it is shared. This will cause your customers to purchase from another, more trusted website. The only way to avoid this is to obtain your own SSL certificate.

Here are some reasons why you should consider using an SSL Certificate:
Keep Your Customer Information Private: An SSL Certificatewillkeep your customer information private and help ensure that their personal data is not stolen or tampered with.
Gain Customer Confidence: A secure site will help you gain customer confidence andincrease your chances ofconvertingclicks to sales. Many savvy customers are smart enough to look for the 'https' in the url to ensure that their data is kept private and will seek out another, more reliable website to conduct their transactions.
Give Yourself a CompetitiveEdge: A secure sitewill help you gain a competitive advantage over those who do not secure their customerdata. Again, savvy customers will click away from a website when conducting transactions or giving private data if the site does not appear to have secure areas.
Help Your Site Appear Legitimate: An SSL Certificate will help your site to appear legitimate and trustworthy.
If you want to increase your sales and encourage customers to purchase from your website you need an SSL Certificate.

Robert J. Miller

Suggested Reading:

The HDRI Handbook: High Dynamic Range Imaging for Photographers and CG Artists +DVD [AUDIOBOOK] by Christian Bloch
	HDRI emerged from the movie industry, and was once Hollywood's best kept secret. It is now a mature technology available to everyone. The only problem was that it was poorly documented until now. The HDRI Handbook is the manual that was missing. Rocky Nook (November 2, 2007) Product Dimensions: 9.9 x 7.9 x 0.9 inches Paperback: 344 pages
Publisher's Review: The HDRI Handbook reveals the secrets behind High Dynamic Range Imaging (HDRI). This cutting-edge imaging technology is a method to digitally capture and edit all light in a scene. It represents a quantum leap in imaging technology, as revolutionary as the leap from Black & White to Color imaging. If you are serious about photography, you will find that HDRI is the final step that places digital ahead of analog. The old problem of over- and underexposure in analog photography, which was never fully solved, is elegantly bypassed here. A huge variety of subjects can now be photographed for the first time ever. Many questions remain open even for the computer graphics gurus that have been using HDRI for years. This is where The HDRI Handbook comes in. Included here is everything you need to build a comprehensive knowledge base that will enable you to become really creative with HDRI. This book is packed with practical hints and tips, software evaluations, workshops, and hands-on tutorials. Whether you are a photographer, 3D artist, compositor, or cinematographer, this book is sure to enlighten you. Topics include: Understanding the foundation of HDRI Tools for a High Dynamic Range Workflow How to capture HDR images: now and tomorrow Tone mapping for creating superior prints Image processing and compositing All 4 ways to shoot panoramic HDRIs Image based lighting and CG rendering World premiere of the Smart Dynamic Range toolkit Creative uses and unconventional applications
About the Author: Christian Bloch is a highly acclaimed Visual Effects Artists who has been working professionally in the field for years. He speaks the language of an artist, and he understands that a hands-on tutorial is a thousand times more valuable to the learning of HDRI than scientific formulas. A native of Germany, he works and lives in Hollywood, California. His work can be seen in StarTrek:Enterprise, Smallville, Invasion, and a growing number of movies. He has been a pioneer in the practical application of HDRI in post-production, especially on a TV budget. Years of research and development went into his diploma thesis about HDRI, which was honored with an achievement award. Since that thesis was put online in July 2004, it has been downloaded more than 10,000 times, and has been established as the primary German source of information on HDRI. The HDRI Handbook is the successor of Bloch's diploma thesis, rewritten completely from the ground up in English, and heavily expanded and updated.

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